Tequila Jalisco: Discover the Home of Mexico’s Liquid Gold
To speak of the magical town of Tequila in the state of Jalisco is to speak of breathtaking landscapes, rich history, vibrant traditions, captivating culture, lively folklore, and, of course, the country’s most iconic beverage—tequila.
The charm of Tequila begins before you even arrive.
From the moment you plan your journey and first encounter the expansive blue agave fields along the road, you are greeted by a unique landscape that has no equal.
Once in Tequila, take time to stroll through its streets, admire its architectural treasures, and visit one of the many distilleries producing the world-renowned tequila.
These establishments craft their spirits from Agave tequilana Weber, one of over 200 species of agave.
Getting to Tequila, Jalisco
Tequila Jalisco is approximately 65 kilometers (about 39 miles) northwest of Guadalajara. It’s the birthplace of the famous Mexican spirit, tequila, and is a UNESCO World Heritage site.
From Guadalajara:
- By Car:
- Driving is the quickest option. It takes about 1–1.5 hours via Highway 15D. The roads are well-maintained, and you’ll enjoy scenic views of the agave fields
- By Bus:
- Several bus companies operate routes from Guadalajara to Tequila. Buses typically leave from the Central Vieja bus terminal and take around 1.5–2 hours. Look for buses operated by Tequila Plus or similar companies
- By Jose Cuervo Express:
- For a more immersive experience, take the Jose Cuervo Express, a luxury train that offers tours from Guadalajara to Tequila, including tequila tastings and entertainment (learn more below)
- By Tour:
- Many guided tours operate from Guadalajara and include transportation, visits to tequila distilleries, and sightseeing
From Puerto Vallarta:
- By Car:
- The drive takes around 3-4 hours via the new tollway and then Highway 15D.
- By Bus:
- Buses from Puerto Vallarta to Guadalajara can connect you to buses heading to Tequila. The entire trip will take around 6 hours, depending on connections
- By Plane to Guadalajara:
- Fly from Puerto Vallarta to Guadalajara (about 40 minutes), then take a bus or car to Tequila
Top things to do in Tequila, Jalisco
Depending on your schedule and the time you have available, there are plenty of activities to enjoy in this area.
However, I will keep it simple and focus on highlighting the must-dos in Tequila to ensure you don’t miss out on any of them!
Ride the José Cuervo Express
One of the standout experiences is the José Cuervo train tour, available only on Saturdays sometimes Fridays and Sundays too) and departing from Guadalajara.
This 11-hour tour starts at 2995 pesos per person (about 145 USD) and includes:
- Light meals and cocktails aboard the José Cuervo Express
- A visit to the agave fields
- A guided tour of La Rojeña distillery, the oldest in Latin America
- An educational tequila-tasting
- A traditional Mexican show
- A toast with premium tequilas
The Historic Center of Tequila
The main square of Tequila offers a vibrant snapshot of this magical town, with its colorful atmosphere, inviting aromas, rich flavors, and deep traditions.
Nearby, you’ll find the Parish of Santiago Apostle, commonly known as Templo La Purísima.
This 17th-century stone building features neoclassical altarpieces, stunning stained glass windows, and a colonial-style atrium with two fountains.
Don’t miss the Calvario Chapel and the Municipal Palace.
On weekends and holidays, you can enjoy the Danza de los Voladores de Papantla in the main square. Originally from Veracruz, this spectacular performance is now a highlight in many parts of Mexico.
Be sure to explore the garden sculptures themed around tequila, perfect for memorable photos.
Learn at the National Tequila Museum
Founded on January 29, 2000, the National Tequila Museum offers an in-depth look at the history and evolution of tequila.
The museum is open:
- Monday to Friday: 9:00 AM – 6:00 PM
- Saturday and Sunday: 10:00 AM – 5:00 PM
It features five rooms with exhibits on tequila, as well as a temporary exhibit space showcasing various themes, often related to the iconic drink.
The admission fee is only 20 pesos, and free for children, students, and seniors.
Enjoy the local cocktail: The famous “Cantaritos” of Amatitán
In nearby Amatitán, a famous cocktail is prepared with lemon juice, grapefruit, orange, grapefruit soda, and tequila, served over ice in traditional clay cups called “cantaritos.”
You may want to read: Guachimontones: Explore Jalisco’s Unique Circular Pyramids
This refreshing drink has become so popular that a visit to Amatitán for a cantarito is considered a must. Prices for an individual-sized drink start at 75 pesos.
Visit the Tequila Distilleries
José Cuervo Distillery (La Rojeña): The oldest distillery in Latin America offers tours, tastings, and insights into tequila production.
Casa Sauza: Known for its beautiful gardens and a comprehensive tour of its modern facilities.
Tequila Fortaleza: A boutique distillery offering intimate tours and artisanal tequila tasting.
El Tequileño Distillery: A smaller factory with rich history and unique offerings.
Explore the Agave Fields
Walk or take a guided tour through the UNESCO-listed agave landscapes, where blue agave plants stretch for miles.
Learn about the traditional harvesting process with a jimador.
Try Tequila Tasting Experiences
Many distilleries and local bars offer tasting flights to explore the nuances of blanco, reposado, and añejo tequilas.
For a unique twist, try tequila pairings with traditional Mexican dishes.
Visit Artisanal Shops
Browse local shops for handcrafted tequila bottles, agave-based products, and souvenirs like pottery or embroidered textiles.
Tequila, Jalisco: Final thoughts
Tequila Jalisco is far more than the birthplace of Mexico’s most iconic spirit—it’s a region steeped in tradition, culture, and natural beauty.
Whether you’re savoring the smoky aroma of a freshly poured añejo, walking through the sun-drenched agave fields, or immersing yourself in the vibrant rhythms of mariachi, Tequila offers an experience that lingers long after the last sip.
Visiting this magical town isn’t just a trip; it’s a celebration of heritage, craftsmanship, and the enduring spirit of Mexico.
So, pack your bags, raise your glass, and let Tequila Jalisco be your gateway to an unforgettable adventure. Cheers to discovering the true essence of liquid gold!
Tips
- Book distillery tours in advance, especially during weekends and holidays
- Stay overnight to fully enjoy the town and experience the nightlife
- Consider hiring a guide or joining a tour for a hassle-free experience
